Any person who relies on data to take any decision or a person who understands the origination of data or how business uses the data to enrich value to customers or a person who prepares the data so that end users consume the data can be called as Data Citizens. The more the information you have about your business, data / events, the better you look in the world of business. You sound better, you talk value and you become a no-nonsense person at work. Even with all the latest technologies available at our disposal, most of our enterprises still lag to get the entire view of their business in all perspectives.

Recent trend shows that how mono-crop spoils the quality of soil and yields less nutritional value which also cost more compared to multi-crop agriculture. If we consider our DATA as SOIL what are we doing in the current environment to make sure multiple business lines get access to inherit more value out of our DATA.